Keyword Research is essential to any new website. When you want to create a website, you should always be thinking about what keywords you should target. They are the basis of your entire Search Engine Optimisation (SEO) operation. The right set of keywords can mean the difference between a site having relatively low traffic and bringing in thousands of visitors.
What Are Keywords?
Keywords are simply the words and phrases which relate best to each page on your website. They describe what that page is about. This lets search engines and users know what they’re likely to find on that page. Ideally, you want to get a keyword in your Domain Names, so you need to be thinking about them right from the start of your new project.
Why is Keyword Research Important?
A common mistake is to take only extremely generic keywords that are extremely competitive and rely on these terms to bring in all of the websites traffic. But before you can achieve these great rankings, you’ve got to get some eyes on your site! That’s not always easy. However, targeting long tail keywords allow you to rank your site for some less competitive terms first. This allows you, in time, to utilise the link juice of all these different ranked pages, to help you rank for some of the more competitive terms!
What free tools can help my Keyword Research?
There are a range of free tools available to help you create a huge list of keywords, from single word website keywords, to laser targeted phrases for individual pages, or even parts of a page, on your site. They can make your keyword research incredibly effective and help your site succeed! Here’s three of the best keyword tools available totally free of charge:
Google’s keyword tool is the daddy of every keyword research operation. It’s data will be invaluable in identifying the keywords you should target.
Not only is the data detailed enough to help you make informed decisions about which keywords to target, but the source of the data is none other than the biggest search engine of them all. This means you can see how advertisers react to different keywords, how often they are searched, what related terms people also use in these queries and much more.
I normally start my keyword research with some ‘Exact Match’ queries in Google’s Keyword Tool to give me a huge range of keywords, some of which will be relevant and some of which won’t. As the process goes on you’ll be able pick and choose the keywords which you think will work for you and your website. More importantly however, you’ll be able to prioritise those keywords based on search volume, i.e. how much traffic they are likely to drive to your website.
A good keyword research process will always, in my opinion, start with the Google Keyword Tool.
Wordtracker offer a full set of tools, many of which are free to use. This particular tool is probably my favourite. This tool is a little different as it allows you to really drill down into the relevance and popularity of certain topics within your industry.
From a single keyword, this tool can generate hundreds of queries. These phrases are being searched for. Why not answer them?
These are the kind of key phrases which can bring in tremendous amounts of long tail traffic if you answer the queries people want to know, using industry expertise, in a way they can understand. Remember, quality content is crucial to any website.
Soovle.com is an amazing tool.
It shows you the auto-suggest lists from a variety of different search engines including Google, YouTube, Bing, Amazon and Wikipedia. This is a fantastic way to extend your keyword list with phrases that you can be certain are being searched for.
It can also help you see how different websites react to your core keywords. It can help you see how different keywords and key phrases can be used to great effect on different websites. You might see that on YouTube people are searching for a certain kind of tutorial, so go away and make that tutorial!
How do these Keyword Tools help your Keyword Research?
These tools can provide you with such an extensive list of keyword ideas that you’re unlikely to run out of content ideas any time soon! Plus it will help your website span thousands of different long tail terms, all of which add up to a boatload of traffic in the long run! What do you use to perform your keyword research? Have you used any of these tools before? Are we missing something from this list? Let us know in the comments.